Product development, also called new product management, is a series of steps that includes the conceptualisation, design, development and marketing of newly created or newly rebranded goods or services. The objective of product development is to cultivate, maintain and increase a brand’s market share by satisfying a consumer demand.

Bespoke industrial design

With over 17 years of experience behind it, Ad Astra Riga has come a long way from being a novice to a professional and an innovator in product and industrial design. Our specialists and engineers have all the necessary knowledge and skills in the field of packaging technologies, which allows us to find a solution for even most difficult tasks.

Brand development or localisation

New brand development, as well as brand rebranding and localisation, includes several components like brand values, positioning, emotional and rational benefits and advantages, brand value proposal, consumer segmentation, etc.


A visual identity is the visual aspect of branding that businesses create in order to evoke the certain feelings and experiences with the brand. It includes anything visual that your brand produces such as:

• logo design
• fonts
• photos
• and any other visuals that you use to communicate your brand.

Your visual identity is part of your branding that communicates the overall message, values, and promise of your brand through anything that is visual, and will make it easy to bring the brand into life. It will make all your marketing materials integrated, more consistent and beautiful.