A visual identity is the visual aspect of branding that businesses create in order to evoke the certain feelings and experiences with the brand. It includes anything visual that your brand produces such as:
• logo design
• and any other visuals that you use to communicate your brand.
Your visual identity is part of your branding that communicates the overall message, values, and promise of your brand through anything that is visual, and will make it easy to bring the brand into life. It will make all your marketing materials integrated, more consistent and beautiful.