First Belarusian vodka in the eco-segment.
Work package on the relaunch of "Bulbash® GreenLine" brand - the first Belarussian vodka in the eco-segment. Product redesign: development of the new bottle shape and label design for the new varieties in order to emphasize the main brand idea - creation of novelty through combining traditional things. We have developed a new bottle shape with special attention to detail, suggesting the leaves embossment over the entire surface of the bottle. Working on "Bulbash® GreenLine" brand also included the brand strategy and brand book development, copyright and KV design, as well as the creation of 3D-video clips.