Salty snacks for active youngsters.
The agency faced the task to distinguish into a separate brand the category of salty snacks being varied in types and flavours, and unite them into a single line with the appropriate name and positioning for the target audience. The newest technology of snacks production, emotional packaging, high distribution level and local production will allow the brand to be highly competitive on the market. Chipo’s is a brand that supports the interests of the target audience. Modern individuality was instilled in the name and the packaging design.