Selga Nature

Low calories and many seeds.

Selga Nature brand is the line extension of the line of cookies most popular in Latvia, with the target audience represented by the consumers who prefer wholesome food. The campaign was launched with three product varieties from the very start. The design agency focused on the two main components - the colours found in nature and the so called "windows" preserved in the packaging design, through which the consumers might see the physical product with their own eyes.