Речицкое Export

Premium class beer brand design for Heineken Belarus.

Labels design for the new beer brand "Rechitskoe Export" - premium SKU in the product line of a local Belarussian brand in Heineken company. The design is made in the framework of "Rechitskoe" line and takes it to a new level due to using the elements of a noble silver shade adding red nuances typical of premium brands, thus emphasizing brand values. Logo and the main colour are deep blue, characterising the purity of artesian water, they are still the key components of the packaging design. The design of the new variety keeps the traditional symbols of "Rechitskoe".