Mainstream Ukraine pasta brand design for Мама Макарони.
Development of a new macaroni brand in the mainstream segment for the Ukrainian market. Product name and brand communication are based on the embodiment of the mother's role as the homemaker and a caring hostess. The brand slogan is "Мама знає краще" (Mama knows better). Beside the loving mother, the logo featuring colours typical for Ukraine reflects the richness of the Ukrainian nature and the fields where wheat is grown. The packaging design aims to help the consumers make the decision already at the point of sale about which co-products to buy in order to prepare a healthy and delicious meal for the whole family, fast and with pleasure.