Clubber by Bulbash

Product created especially for HoReCa segment.

Vodka CLUBBER by Bulbash® is the perfect ingredient for a cocktail. The main task of the agency was to make the product redesign more attractive for the HoReCa segment as well as to make the product stand out against the rest of "Bulbash" vodkas product line. We proposed a new shape of the bottle, label and the closing device. The issue that the agency tackled was that the use of the Clubber product was inconvenient for the bartenders' use, both because of the bottle shape itself and because of the dispenser in the cap. We proposed a comfortable round bottle shape and the cap without a dispenser, and reflected the night club atmosphere in the design of the new packaging with the help of an optical illusions effect and the light play. This effect was achieved with holographic foil on a transparent sleeve label. In order to preserve the continuity with the previous design of the product, we kept the main colour - purple.